Miriam Buhr discusses a trend in mobile marketing that is causing a stir with big brands and online auction sites and has great potential to increase business for smaller companies and businesses. By using an iPhone and the RedLaser mobile phone app, you can take a picture of a product’s barcode and this application quickly provides information about the product.

As a business, you can check on your competitors’ prices and sales without leaving your own store. The information revealed in this video gives you an idea of the potential of mobile marketing and the effects that a small device and application is having on StuffBuff.com and eBay.