Wes Hazlitt discusses that increasing research in the US and Australia has found that the use of and response rates to the traditional yellow pages is declining. Even the best-pulling ads in specific sections are not getting the number of callers or sales it used to and advertising costs keep climbing.

People are increasingly turning to the Internet to find local or online information. Some statistics suggest that the use of on-line search can be as high as 80% of all information searches.

Even The Wall Street Journal acknowledges that the days of printed directories like Yellow pages are numbered. The Wall Street Journal reported that advertising in US print directories is expected to fall 39% over the next four years. In other words, online marketing is considered to be a marketing trend that is the new way to do business if you want to remain in business.

Kristen Darkenwald of KristenDarkenwald.com discusses an emerging new trend for internet marketers.  They are taking it to the streets with Main Street Marketing Machines and other local marketing master plans.

According to Main Street Markeing Machines creator’s Mike Koenigs and Rocket Helstrom as well as master internet marketer Frank Kern…the future for many internet marketers lies in helping  local offline businesses go online for more customer traffic and profits