Join Cathie Heath as she shares an important lesson in branding yourself from an 8 year old who understands the value of customer service and how it can make you stand out from the crowd.

There’s a reason we go to the same businesses time after time…the service we receive from them adds value to our purchases.

Remembering to add value can result in repeat customers, solid long-term relationships and branding yourself as a person folks want to do business with

Proper lighting is essential for making videos, but lights can be harsh and glaring.

Cathie Heath shares a simple solution for diffusing the light without having to invest in special lighting equipment…tailor made for home and small business owners on a budget.

Join Cathie Heath as she discusses these business scenarios:

Why two people in the same company with access to the same tools and products have completely different results?

Or why, after purchasing a very expensive tool or system, the only noticeable increase is in the credit card balance?

The best products and services combined with all the fancy tools and widgets won’t bring success if you don’t understand human nature.

Keep in mind that knowing what motivates people to action is the KEY.

The purpose of being in business…any business…is to make money, right?

Cathie Heath says it’s surprising how many people lose sight of that in their day to day operations.

While the desire to provide excellent service and to help others is a GOOD thing, if we don’t remain solvent, we won’t be in business long.

It may sound like a no-brainer, but if you want to help people, you need to stay in business!

Whether we realize it or not, help comes from many different sources…often times from those we aren’t expecting. Many things…close mindedness, rigidity, pride, ego and even fear…can keep up from receiving what’s being sent our way to help us.

Join Cathie Heath as she explains how becoming more open to the people and opportunities that are put in our paths may well take us where we’re supposed to go…if we learn to say “Yes” and embrace the help that’s sent our way.

Wondering if your website, capture page or blog has genuine eye appeal?

Join Cathie Heath as she discusses a simple technique to use!

Using a real life example, Cathie Heath explains how growing beyond your present comfort zone can be accomplished when you build small successes into your action plan.

Small victories can increase your confidence, allowing you to go a little further each day. Soon you’ll notice how…because of increasing the size of your comfort zone…your life will encompass more, both personally and professionally.

Talk of “Branding Yourself” is the trend around the Internet.

We were each made to do and be something unique…and honing our natural abilities can move us from being “known” (branded) to being an ICON!

Learn what that means as Cathie Heath discusses the idea of moving beyond branding!

Quite often business owners make emotional decisions or conduct business based on how they feel.

In this video, Cathie Heath discusses the need to determine and focus on core beliefs and philosophies rather than feelings. Always smart business, it has become increasingly important as the home and small business industry explodes both on and off line.

To survive and move forward in the competitive marketplace, home and small business owners must determine their core beliefs and philosophies.

Combine those with solid business principles, and your business can continue to move forward despite what/how you might be feeling at the moment.

We all know that the “money is in the list”, but you may be sitting on a rich referral resource pool called… Your Circle Of Influence.

Join Cathie Heath as she explains why putting everyone you know on your mailing list has the potential to help you and your business.