Marketing Trends Archives


by Miriam Buhr

Home and Small Business Owners are categorized as self-employed and as such have no company-provided health insurance.  It’s a different story if you are married to someone who has company benefits because you then enjoy the benefits of being included in the policy with potential of catering to your needs.

If you do not have a spouse with those bennies, there are still other options.  So my next question is, do you belong to a professional association? If so, you may be eligible for group insurance. Another option for the self-employed is that you can connect with an independent insurance professional and talk about getting individual group coverage.

Or follow the lead of other business owners, hit the online pavement and do your own research.  

Before you make a final decision, be sure that you are dealing with a reputable company.  Research their history to get an idea about their track record. You can start your research online but then take it to a live platform and call the companies that you are researching. Keep in mind that companies have issues every once in a while.  Find out how they resolved these issues and how prompt was their response. In the end, be wise about your choice and use your judgment to determine if it fits your needs, values, and if they are likely to be around when you need them.  

What follows is a list of INFORMATION Sources to get you started.

Happy Research!!

Kristen Darkenwald shares why home and small business owners, network marketers, mlmers should all be paying close attend to the next upcoming trend which is mobile marketing. It is coined the future of all marketing.

As we move forward, the businesses that will profit and succeed are those getting the attention of their prospects and customers. Therefore, using Mobile Marketing services is bound to be a critical move for business owners who jump on this trend early. Ultimately the people who use this new technology in their marketing efforts will be the ones who will reap the most rewards.

Increase Business With Mobile Phone Apps

Miriam Buhr discusses a trend in mobile marketing that is causing a stir with big brands and online auction sites and has great potential to increase business for smaller companies and businesses. By using an iPhone and the RedLaser mobile phone app, you can take a picture of a product’s barcode and this application quickly provides information about the product.

As a business, you can check on your competitors’ prices and sales without leaving your own store. The information revealed in this video gives you an idea of the potential of mobile marketing and the effects that a small device and application is having on StuffBuff.com and eBay.

Yellow Pages or Internet Advertising?

Wes Hazlitt discusses that increasing research in the US and Australia has found that the use of and response rates to the traditional yellow pages is declining. Even the best-pulling ads in specific sections are not getting the number of callers or sales it used to and advertising costs keep climbing.

People are increasingly turning to the Internet to find local or online information. Some statistics suggest that the use of on-line search can be as high as 80% of all information searches.

Even The Wall Street Journal acknowledges that the days of printed directories like Yellow pages are numbered. The Wall Street Journal reported that advertising in US print directories is expected to fall 39% over the next four years. In other words, online marketing is considered to be a marketing trend that is the new way to do business if you want to remain in business.

Social Media Is ALL THE BUZZ Again

By Diane Hochman

I’ve had a home business for 11 years now and I have to tell you that about 3 years ago

I jumped on my surf board and rode the biggest wave of my career…

The Social Media Wave.

All of a sudden a housewife with a small business like me could get my

message in front of MILLIONS from the comfort of a spare bedroom turned home office around the

crazy schedules of my two daughter.

Social Media has created an opportunity like no other for “little guys” to take thier businesses to the MOON…

Get noticed, make a ton of sales and most of all leverage the power of technology and people like never before.

Now most small business owners in inernet circles thought that the buzz had died down and in some

ways it has since tons of people have caught on but Home And Small Business World is COMMITTED to

bringing our subscribers all the tips and tricks we can bring you about using these mediums, live workshops,

webinars, conference calls and the like where you can get a grip on what’s what and then LOOK INTO THE FUTURE.

Mobile marketing(cell phone) is here now and it will only get bigger and social media on the MOVE is gonna be HUGE.

The best part is that it’s not as hard as you may think.  It’s just learning a few simple techniques and using some common sense.

Stay tuned for more news on the NEW SOCIAL MEDIA trend and be sure that you have subscribed on the right hand side of the site to get details sent straight to your inbox.

In the mean time here is a GREAT list of the TOP SOCIAL MEDIA SITES

You may want to start getting accounts set up at all these places.

Kristen Darkenwald discusses how small business owners are aware of the benefits of online marketing but are not sure how to approach or even get started marketing online.

Kristen shares several tips that can get you, the small business owner, marketing with ease online.

She also reveals a tip to place you in the forefront of the current mobile marketing trend, which has been used only by large corporations and now is being made available to small businesses through affordable options.

If you have been contemplating using video marketing for your home or small business there has NEVER been a better time that now to get on board.

YouTube  just announced that views on mobile devices has reached 100 million views DAILY!

Be sure to fill in your name and email on the right to get updates on when Home And Small Business World is offering

courses on how to get into video marketing QUICK and EASY.

And for more from Wes Hazlitt visit WesWisdom.com

Join Kim Shahan as she explains to you what Bath and Body Works wants FROM YOU even more than your money…

And why if you don’t apply the lessons that you can learn from big mall chain businesses to your home or small business you are DEAD in the water.

Join Shelly Allen as she discusses an important thing she discovered while she was reading Mashable.com a very influencial blog that covers social media.

Did you know that tons of people look for relevant video content on Twitter?

According to  the blog….users who discover a video via Twitter are more likely to watch MORE of the video than

users that come from other search sources.

Even video blogger Steve Garfield says that Twitter is his #1 recommendation for finding videos.

To hear more from Shelly visit ShellyAllenOnline.com

Kristen Darkenwald of KristenDarkenwald.com discusses an emerging new trend for internet marketers.  They are taking it to the streets with Main Street Marketing Machines and other local marketing master plans.

According to Main Street Markeing Machines creator’s Mike Koenigs and Rocket Helstrom as well as master internet marketer Frank Kern…the future for many internet marketers lies in helping  local offline businesses go online for more customer traffic and profits