Talk of “Branding Yourself” is the trend around the Internet.
We were each made to do and be something unique…and honing our natural abilities can move us from being “known” (branded) to being an ICON!
Learn what that means as Cathie Heath discusses the idea of moving beyond branding!
As marketers using Social Media sites in particular, building a following of prospects is very crucial to marketing success.
Creating a “natural” tribe, versus a fabricated one, is possible. How?
Join Kristen Darkenwald as she shares a simple and effective strategy to build an audience on social media.
Join Shelly Allen as she discusses the importance of keeping consistency across all social media sites. She also shares how small business owners can increase their web presence by incorporating this one marketing tip into their social media marketing plan.
Staying current in the current mobile marketing world today is critical if you want to capitalize on its benefits and gain an edge in your industry.
Join Miriam Buhr as she discusses the acquisition of CardStar by mobile giant Verizon. This business acquisition has been discussed in different media sources like the Wall Street Journal and CNN Money.
This mobile app has many uses for customers as well as merchants.
You can access company info such as customer support, company webpage, and login to your account in case you want to keep track of your points.
This mobile app also has a store locator to help find nearest location and has a deal section to keep you informed of latest promotions, discount coupons or incentives. As you have noticed, this mobile app offers many uses from airline miles, pet stores, hair salons…lots of areas.
Quite often business owners make emotional decisions or conduct business based on how they feel.
In this video, Cathie Heath discusses the need to determine and focus on core beliefs and philosophies rather than feelings. Always smart business, it has become increasingly important as the home and small business industry explodes both on and off line.
To survive and move forward in the competitive marketplace, home and small business owners must determine their core beliefs and philosophies.
Combine those with solid business principles, and your business can continue to move forward despite what/how you might be feeling at the moment.
Tonight September 13th at 8 pm est Home and Small Business Network
will have a PUBLIC call…
How to Get the Most Bang For Your Social Media Buck.
Hosted By Kristen Darkenwald
Dial in to 414 944-0004
Pass code 9774024#
And be sure to fill in your name and email on the right to receive
Updates and Get 13 FREE Mp3 Training Audios…
After you listen, come back and leave us your comments about the call!
Join Kim Shahan as she shares tips on staying focused in your business and what the myth of perfection can likely do to you.
by: Miriam Buhr
As business owners, the idea of knowing your target market is quite important for the ultimate survival of a business. If you know who they are then it is easier to meet their needs by way of your service or product. Using research is a great way to identify issues, characteristics, behavior, beliefs, and of course lots more about the people that you serve as customers or clients. If the main population that you serve is women then The Center for Women’s Business Research has research publications that you can acquire and use as a resource.
“For nearly 20 years, the Center for Women’s Business Research has produced cutting edge, research-based intelligence showcasing the achievements and documenting the challenges, characteristics, and trends of women business owners and their firms on topics such as: Access to Capital, Access to Markets, Financing and Risk-taking, Nontraditional Industries, Growth of Firms Owned by Women of Color, Leadership and Decision-Making Styles, and Trends in Women’s Entrepreneurship.”
For example below are current statistics from the Center for Women’s Business Research’s website about women business owners:
• 10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales as of 2008.
• One in five firms with revenue of $1 million or more is woman-owned.
• 3% of all women-owned firms have revenues of $1 million or more compared with 6% of men-owned firms.
“The Center for Women’s Business Research is a 510(c)(3) nonprofit, tax-exempt organization established in 1989 to validate and accelerate the economic power of women’s entrepreneurship by conducting groundbreaking research, sharing myth-busting information, and creating new knowledge.”
When attempting to identify your target market, it helps to have resources that can reveal aspects of this population of people that will help you serve them in the best possible way. The available resources from this organization are by no means inexpensive. I would venture to say that you may be able to find this type of information in other places if you have the time and desire to search the internet for it. One thing is certain and that is that the Center for Women’s Business Research has survived for about 20 years offering quality service and products by way of their rigorous research. They have definitely exposed the state of affairs of women-owned business all the while bringing focus and integrity to this sector of the population.
We all know that the “money is in the list”, but you may be sitting on a rich referral resource pool called… Your Circle Of Influence.
Join Cathie Heath as she explains why putting everyone you know on your mailing list has the potential to help you and your business.
There are many ways to attract customers using social networking sites. In this video Shelly Allen discusses an article that she found in mashable.com about the use and benefits of using a mobile phone app as a vendor and small business owner especially when there’s a high probability that lots of customers are likely using different mobile phone apps…
For more information, you can check out http://foursquare.com/businesses/ and see if it can be a benefit to your business.
